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Lily Roy

Lily Roy

Marketing Manager

Lily Roy

Lily is the team’s Marketing Manager, combining her design, social media, and photography skills to keep listings and promotions fresh and engaging.

Lily Roy is the Marketing Manager for The Scott Varley Team at Keller Williams, where she manages social media platforms, designs marketing materials, updates digital displays, and ensures all promotions are fresh and impactful.

Originally from central Maine, Lily moved to the Lake George area after high school to continue her education, earning a Bachelor’s in Marketing from SUNY Plattsburgh with a minor in Web Design and Programming.

In addition to her work in real estate, Lily runs her own photography business, providing professional portrait photography. With her background in marketing, design, and photography, she plays a key role in showcasing The Scott Varley Team’s brand and listings throughout the Capital Region.

Areas of Expertise

Lily brings creativity and strategic thinking to every listing, with a focus on:

  • Social Media Strategy – Managing platforms to keep listings and branding fresh.

  • Marketing Design – Creating eye-catching print and digital materials for maximum impact.

  • Brand Consistency – Ensuring cohesive messaging across all campaigns and platforms.

  • Digital Displays & Promotions – Keeping your property in front of buyers across multiple channels.

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